Dieux du Stade - Making of Calendar 2008

Dieux du Stade - Making of Calendar 2008

2007
1h 43m
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Documentary
Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Status: Released

Language: EN

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Production Information

Production Countries
France

Keywords

making of charity calendar

Quick Facts

Release Date November 1, 2007
Status Released
Language EN

Cast

Key Crew

Max Guazzini
Director
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