Dieux du Stade - Making of Calendar 2001

Dieux du Stade - Making of Calendar 2001

2004
1h 33m
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Documentary
Overview

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Status: Released

Language: EN

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Production Information

Production Companies
Imavision Productions

Keywords

rugby calendar

Quick Facts

Release Date July 13, 2004
Status Released
Language EN

Cast

Frédéric Michalak
Frédéric Michalak

Himself

Clément Poitrenaud
Clément Poitrenaud

Himself

Vincent Clerc
Vincent Clerc

Self

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